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About Us

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We are a local team based in the UAE, a place we have called home for over a decade, and in some cases, for much longer. Our roots here run deep, not just because we have lived and worked in these vibrant cities but because we have had the pleasure of welcoming family, friends, and visitors from all over the world, sharing the magic of the UAE with them in ways only locals can.

We understand the UAE both as excited explorers and as locals who know every hidden gem, national landmark, and historical place. Each one of us has personally experienced and immersed ourselves in the attractions we offer – from the sunlit shores of Dubai to the tranquil sand dunes of Abu Dhabi. We know the must-see places and the tucked-away corners that reveal the heart of this beautiful country.

With over 100 years of combined experience as residents on the islands of adventure in the UAE, we know the best things to do and places to visit to transform your trip into an unforgettable journey. 

Think of us as your friendly, in-the-know local friends, eager to share the UAE’s wonders with you.

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Meet The Team

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Penguin Illustration
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Penguin Illustration
Assad Masoud

Assad Masoud

CEO

Living in the UAE since 1981

Most Loved UAE Activity:

The desert

Mohamed Elfiky

Mohamed Elfiky

CTO

Looking forward to:

Visit friends, explore the city, and ride a buggy in the desert

Mandy Chan

Mandy Chan

Head of Communications

Living in the UAE since 2007

Most Loved UAE Activity:

Kitesurfing and Playing Golf

Emad Salam

Emad Salam

Digital Marketing Specialist

Born and raised in the UAE

Most Loved UAE Activity:

Video Games

Kamil Qureshi

Kamil Qureshi

Software Engineer

Visited the UAE 3 times

Most Loved UAE Activity:

Cycling and Hanging out with friends

Jeff Lingad

Jeff Lingad

Backend Developer

Looking forward to:

Riding camels in the desert, and watching camel racing in the UAE

Everlyne Stephen

Everlyne Stephen

Customer Service Supervisor

Living in the UAE since 2016

Most Loved UAE Activity:

Exploring the vibrant attractions and hidden gems across the UAE

Esther Dickie

Esther Dickie

Customer Service Representative

Living in the UAE since 2016

Most Loved UAE Activity:

Sightseeing and fitness

Soumya Lodh

Soumya Lodh

Business Development Manager

Living in the UAE since 1997

Most Loved UAE Activity:

Going out on long drives with family and rediscovering hidden gems of the country

Anastasiia Yurchuk

Anastasiia Yurchuk

Content Creator

Living in the UAE since 2024

Most Loved UAE Activity:

As much ice cream as I want