We are a local team based in the UAE, a place we have called home for over a decade, and in some cases, for much longer. Our roots here run deep, not just because we have lived and worked in these vibrant cities but because we have had the pleasure of welcoming family, friends, and visitors from all over the world, sharing the magic of the UAE with them in ways only locals can.
We understand the UAE both as excited explorers and as locals who know every hidden gem, national landmark, and historical place. Each one of us has personally experienced and immersed ourselves in the attractions we offer – from the sunlit shores of Dubai to the tranquil sand dunes of Abu Dhabi. We know the must-see places and the tucked-away corners that reveal the heart of this beautiful country.
With over 100 years of combined experience as residents on the islands of adventure in the UAE, we know the best things to do and places to visit to transform your trip into an unforgettable journey.
Think of us as your friendly, in-the-know local friends, eager to share the UAE’s wonders with you.
Meet The Team
Assad Masoud
CEO
Living in the UAE since 1981
Most Loved UAE Activity:
The desert
Mohamed Elfiky
CTO
Most Loved UAE Activity:
Visit friends, explore the city, and ride a buggy in the desert
Mandy Chan
Head of Communications
Living in the UAE since 2007
Most Loved UAE Activity:
Kitesurfing and Playing Golf
Noemi Alonso
Head of Platform & Attractions
Living in the UAE since 2009
Most Loved UAE Activity:
Hiking and meeting people from everywhere in the world!
Emad Salam
Digital Marketing Specialist
Born and raised in the UAE
Most Loved UAE Activity:
Video Games
Kamil Qureshi
Software Engineer
Visited the UAE 3 times
Most Loved UAE Activity:
Cycling and Hanging out with friends
Everlyne Stephen
Customer Service Supervisor
Living in the UAE since 2016
Most Loved UAE Activity:
Exploring the vibrant attractions and hidden gems across the UAE
Esther Dickie
Customer Service Representative
Living in the UAE since 2016
Most Loved UAE Activity:
Sightseeing and fitness
Ronak Wadhwani
Customer Service Representative
Living in the UAE since 2019
Most Loved UAE Activity:
Beach vibes and mountains
Soumya Lodh
Business Development Manager
Living in the UAE since 1997
Most Loved UAE Activity:
Going out on long drives with family and rediscovering hidden gems of the country